Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...

Pile of advantage loyalty shopping cards. Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer ...

FALL DAY. THEY PROMISE DISCOUNTS ON GAS, GROCERIES AND MORE. BUT AT WHAT COST? RETAIL LOYALTY PROGRAMS OFFER YOU TEMPTING PERKS TO SIGN UP IF THEY OFTEN COME WITH A HIDDEN PRICE. AND THAT IS AN ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s co-branded bank cards while reducing some rewards for budget flyers.

BATON ROUGE, La. (WAFB) - They promise discounts on gas, groceries, and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new ...