The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Harvard kept a cap on the Raiders under the lights at Jordan Field on Tuesday, prevailing over Colgate, 17-8. The Crimson avenged last season's shocking loss to Colgate, when the Raiders stunned ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Wilson is a ‘close talker’, much like Judge Reinhold’s character in ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

Ogilvy Thailand and Red Fuse, WPP’s integrated global team dedicated to Colgate-Palmolive, have launched 'Yimsu', a new brand campaign for Colgate Thailand. Ad Nut likes that this work goes beyond ...

Following the recent launch of a similarly themed campaign in Thailand (see "Smile-fight: Colgate Thailand promotes grin power") Colgate has launched a campaign asking Malaysia to 'Smile strong ...

Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product ...

Elon Musk’s social-media company X added more major brands to its lawsuit claiming an ad-industry coalition illegally boycotted the site.

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...