The ‘Coca-Cola hug machine’, created with Ogilvy, aims to bring ‘doses of happiness’ to the public and is part of Coca-Cola’s wider global marketing campaign of ‘Open happiness’. The machine was ...
Customer-centricity, key for increasing engagement with retail audiences, was a primary focus during educational sessions and discussion at the 2013 National Retail Federation (NRF) BIG Show. During a ...
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