With the invention of the internet years ago, new ways to market to consumers quickly arose—and companies seized the opportunity. Marketers used different means to track interactions to determine when ...

An IP address is a way for every device on a network to be seen. Without IP addresses, it would be impossible for those devices to be located. Think of your computer's IP address like your house's ...

Advertisers have relied on IP addresses as a foundational signal for ad targeting and attribution on connected TV for well over a decade. But, sometimes, foundations crumble. IP addresses are ...

Best VPN Best VPNs With Dedicated or Static IP Addresses in 2025 You’re not selfish if you’re not fond of sharing. Some people prefer using a VPN that offers dedicated IP addresses for many reasons.