OpenX Technologies Inc. and TVision have introduced OpenX Attention Targeting, a first-to-market capability allowing advertisers to target high-attention CTV inventory in real time. Powered by TVision ...

Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV (CTV). While consumers may love it ...

The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...