Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...
Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...
Big data adoption reached 53% in 2017 for all companies interviewed, up from 17% in 2015, with telecom and financial services leading early adopters. Reporting, dashboards, advanced visualization ...
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