The latest mental health trend on TikTok is a curious one. “Shadow work” is rooted in ideas developed by Swiss psychiatrist Carl Jung, repackaged into a viral book written by a self-help author and ...
Keila Shaheen’s “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok. By Alexandra Alter Last summer, a book changed Kohn Glay’s life. A TikTok ad had ...
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