Available exclusively at Target, get the BTS World Tour lightstick and a 4-inch vinyl disc containing the songs "Swim" and "Normal" off the new album.

Seoul was awash with the signs: BTS is back. Landmarks were illuminated. Museums launched exhibitions. Stores rolled out offerings in purple, the fandom’s signature color: pastries, ice cream, drinks, pizza. A drone show projected the faces of the K-pop supergroup’s seven members over the city.

BTS fans have rallied behind hashtags such as #BTSisPurple in protest of the city’s decision. Read more at straitstimes.com. Read more at straitstimes.com.

BTS comeback with ARIRANG will usher in a new era for the band, comprising RM, Jin, Suga, J-Hope, Jimin, V and Jungkook. It is bringing back 'Borahae' for ARMY, however, not with purple, instead red hearts.

A new controversy has surfaced ahead of BTS’s much-anticipated concert at Gwanghwamun Square, with the group and their agency HYBE responding to allegations of political symbolism.

BTS’s comeback is not just a performance — it’s an economic event that could churn out $177 million in sales impact, and businesses are cashing in as purple fever grips the city ahead of the boy band’s Saturday show in Gwanghwamun Square.