Mobile technology has had a direct impact on the way marketers can conceive and measure the idea of place. Leveraging a number of different methods and metrics, analytics startups have used LBS ...

App developers using Tapjoy's analytics dashboard are already able to drive actionable analysis of the downstream results of their Tapjoy user acquisition campaigns, and now by virtue of the ...

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers ...

Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from spending more. The outlook looks ...

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...