Discover how anchoring impacts financial decisions and investing. Learn key concepts and examples of this behavioral finance term.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...