Discover how anchoring impacts financial decisions and investing. Learn key concepts and examples of this behavioral finance term.

Anchoring bias happens when individuals become too focused on the first piece of information that they receive (the “anchor”) when making decisions, even if the information is irrelevant or outdated.

A powerful psychological bias called anchoring influences our decisions. It means the first number we see often becomes a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

The anchoring effect, a psychological bias, demonstrates how the first piece of information encountered significantly influences subsequent decisions. Psychologists Tversky and Kahneman's research ...