Amazon to Increase Price of Ad-Free Prime Video Streaming
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Amazon Prime subscribers will no longer be able to stream 4K movies, shows, or sporting events without paying extra for a new “Ultra” tier that costs $5 a month. It’s yet another example of a Prime membership becoming less and less valuable.
Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month,