You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier.
Men's Journal

Amazon Prime Video Just Got a Lot More Expensive

The joy of streaming your favorite shows on Prime Video ad-free will cost you even starting more next month. On Friday, March 13, Amazon announced a price hike for its streaming service in the U.S., ...

Amazon Hikes Price For Prime Video's Ad-Free Tier — How Much More Will You Pay?

Amazon is raising the price of Prime Video's ad-free tier (by a lot) — see how much more you'll be paying.

Prime Video’s ad free subscription becomes Prime Video Ultra for $4.99 a month

Amazon is launching Prime Video Ultra, a $4.99 monthly add-on that removes ads from Prime Video for existing Prime or Prime Video subscribers starting April 10.

Amazon Prime Video just made its "free" tier much worse – and upgrading it again will cost more

Amazon is restructuring its Prime Video offering in the US, with a new, more expensive Ultra tier replacing the current ad-free service. It's also downgrading its ad-supported plan. This will take ...