Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...

Amazon.com, Inc. (NASDAQ:AMZN) is one of the 12 Set-It-and-Forget-It Stocks to Buy Now. Following the strong second quarter, the company made a significant investment in its DSP program. Net sales at ...

Amazon says it’s investing another $2.1 billion in its Delivery Service Partner program, including steps to boost financial outcomes for independent delivery firms and the drivers they employ to ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...