At the Cannes Lions Festival this year, the prevailing sentiment was that humans and AI can coexist and that the human touch remains crucial in the AI era. I agree and have always believed in blending ...

Artificial intelligence (AI) is revolutionizing the marketing landscape, ushering in a new era of possibilities and dilemmas for today's chief marketing officers (CMOs). AI is not just a tool; it's a ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

CMOs are experiencing cognitive dissonance when it comes to artificial intelligence, recognizing the technology as transformative but failing to change their ways of working to master it, according to ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

In 2026, marketing has hit an inflection point, and there’s no turning back. The old mindset—just pile on more campaigns, more martech tools, more dashboards and more data—isn’t working anymore. It’s ...

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the ...

CMOs could be missing the forest for the trees when it comes to AI. While marketers are aware of the impact the technology carries on their businesses at large, they are not investing enough in ...