Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

The agency model burst onto the automotive finance scene as a product of Covid-19 and seems set to stay. As with all new trends, although it promises a fresh evolution of the OEM/dealer relationship ...

Opinions expressed by Entrepreneur contributors are their own. The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch ...

There has been a lot of discussion about “rebundling” or reversing the now prevalent agency model of separate agencies for creative and media. In the late 1990’s, most of the major holding companies, ...

Bashing agencies has become a blood sport in advertising in the last several years. We’ve waged countless battles over the agency of record model, screamed about big agencies versus small and sparred ...

Many of us in the fields of marketing and communications disciplines grew up in agencies with beautiful, creative offices, collaborative spaces, nice views, fancy conference rooms, professional ...

The consultants are coming. WPP is worried. P&G is piling pressure on its agencies. The doom and gloom fostered by recent headlines is enough to have even the most hardened agency executives ...

The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch a campaign or help with social media wasn’t just a task it was ...