“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner.

At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an ...

The AD-Cademy, a free, 8-week virtual course has officially launched nationwide, kickstarting improved access to the advertising, marketing and digital industries for younger talent, no matter their ...